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The Value Effect by John Guaspari

The Value Effect

Best Seller
The Value Effect by John Guaspari
Hardcover $22.00
Jul 10, 2000 | ISBN 9781576750926

Also available from:

  • Jul 10, 2000 | ISBN 9781576750926

    Also available from:

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Product Details

Table Of Contents

Introduction
The Murder
The Investigation
The Solution
The Evidence
o The Problem isn't Next Big Things. It's Next Big Thing-ism
o Value: the Basics
o Why the Value Effect Works Why Focusing on Customer Value Energizes People
o 7 Guideposts to Applying the Value Effect

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