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$27.95
Sep 05, 2011 | ISBN 9781609940614
Buy the Hardcover:
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Praise
“Close your eyes and wish that companies that were good to their employees, their customers, their communities, and the environment made more money than ‘the bad guys.’ Now open your eyes and read this fascinating book. Amazingly, Bassi, Frauenheim, McMurrer, and Costello marshal evidence that it’s true. Read it and smile.”
—Dr. Alan Blinder, Gordon S. Rentschler Memorial Professor of Economics and Public Affairs, Princeton University, and former Vice Chairman, Board of Governors of the Federal Reserve System
“Good Company sounds an urgent warning: the old ways of treating customers, employees, and communities are no longer good enough. Companies that deliver happiness to all their stakeholders are the ones that will ultimately thrive.”
—Tony Hsieh, CEO, Zappos.com, Inc., and New York Times bestselling author of Delivering Happiness
“Fascinating and insightful! Good Company persuasively makes the case that those employers that build cultures that value and develop their people will be more successful than their competitors. The authors go much deeper than the traditional HR focus on employee engagement, unveiling a compelling Good Company Index that grades Fortune 100 companies based on whether they’re doing the right things for employees, customers, and the environment.”
—Sue Meisinger, CEO, Society for Human Resource Management (retired)
Table Of Contents
Preface
Section I – The Worthiness Era
Chapter 1 – The Worthiness Imperative
Chapter 2 – The Economic Imperative
Chapter 3 – The Social Imperative
Chapter 4 – The Political Imperative
Section II – Evidence and Rankings
Chapter 5 – Goodness Matters
Chapter 6 – Ranking Companies’ Goodness
Section III – Good Employer, Good Seller, Good Steward
Chapter 7 – The Good Employer
Chapter 8 – The Good Seller
Chapter 9 – The Good Steward
Section IV – The Future
Chapter 10 – The Worthiness Era
Chapter 11 – A Hopefully Idealistic Vision
The Good Company Index: Sources and Scoring
Selected Works for Further Reading
Acknowledgments
Notes
Index
About the Authors
21 Books You’ve Been Meaning to Read
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