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The Real Thing

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The Real Thing by Constance L. Hays
Ebook
Feb 03, 2004 | ISBN 9781588363596

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  • Feb 03, 2004 | ISBN 9781588363596

    Available from:

Product Details

Praise

“Before the Golden Arches, red-and-white Coca-Cola signs were the most ubiquitous symbols of American consumerism on the planet. Constance Hays tells the story of how Coke got its ?zz—and then almost lost it—in sparkling prose that’s both sweet and tart, just like the pop.”
—Sylvia Nasar, author of A Beautiful Mind

The Real Thing brings the story of one of America’s oldest commercial and cultural icons up to date—a tale of power, ego, and money inside one of the world’s largest companies. With a journalist’s investigative skills and a strong narrative voice, Constance Hays puts the reader inside the minds of Coca-Cola’s top executives and fanatic consumers, showing how the modern, ever-changing global business world works through the simplest of products. Thoroughly researched and compellingly written, taking you through incredible triumphs and massive blunders, The Real Thing is a fascinating read.”
—Joël Glenn Brenner, author of The Emperors of Chocolate: Inside the Secret World of Hershey & Mars

“[Hays] ably makes the point that there’s no comparison for the emotional connection that people in America and around the world have with a Coke….She also recounts with a proper sense of tragedy the sad blunders of the last few years that have practically unmade the company….Gripping material, dramatically told.”
Kirkus Reviews

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