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The Eureka Factor by John Kounios and Mark Beeman

The Eureka Factor

The Eureka Factor by John Kounios and Mark Beeman
Apr 14, 2015 | 288 Pages
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    Apr 14, 2015 | 288 Pages

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“Delicious . . . In The Eureka Factor, neuroscientists John Kounios and Mark Beeman give many other examples of [a] kind of lightning bolt of insight, but back this up with the latest brain-imaging research.”Newsweek
“An incredible accomplishment . . . [The Eureka Factor] is not just a chronicle of the journey that numerous scientists (including the authors) have taken to examine insight but is also a fascinating guide to how advances in science are made in general. Messrs. Kounios and Beeman examine how a parade of clever experiments can be designed to answer specific questions and rule out alternative possibilities. . . . Wonderful ideas appear as if out of nowhere—and we are delighted.”The Wall Street Journal

“An excellent title for those interested in neuroscience or creativity . . . The writing is engaging and readable, mixing stories of famous perceptions with explanations of how such revelations happen, and including suggestions throughout to help people become more insightful.”Library Journal (starred review)
“Kounios and Beeman, distinguished neuroscientists with more than twenty years of cognitive research to their credit, examine such incidents of insight, juxtaposing the mere wonder of it all with the quantifiable science behind how the brain functions. . . . Knowing how and when the brain can spark at maximum responsiveness can open up a world of inventiveness and inspiration. A lively and accessible ‘brain’ book with wide appeal.”Booklist
“Readers curious to know what happens when we solve a problem in a flash will find the latest research here [and] will appreciate [this] ingenious, thoughtful update on how the mind works.”—Kirkus Reviews

The Eureka Factor presents a fascinating and illuminating account of the creative process and how to foster it.”—James J. Heckman, Nobel laureate in economics, Henry Schultz Distinguished Service Professor, University of Chicago
“A vigorous voyage inside the mind to understand those electrifying but elusive moments of discovery—and how we can have them more often.”—Adam Grant, professor, Wharton School, and New York Times bestselling author of Give and Take
The Eureka Factor is a highly engaging and informative look into sudden creative insights. John Kounios and Mark Beeman convincingly show that what once seemed to be a mysterious feature of the human mind is yielding to dramatic advances in the fields of psychology and neuroscience. Combining state-of-the-art research with compelling everyday examples, this book is essential reading for anyone who has ever wondered what makes it possible to experience an aha moment.”—Daniel L. Schacter, William R. Kenan, Jr., Professor of Psychology, Harvard University, and author of The Seven Sins of Memory
“Kounios and Beeman bring insight down to earth in the best of all possible ways. They offer a whirlwind tour through fascinating examples and cutting-edge science to reveal the essence of the aha moment.”—Deborah Prentice, dean of the faculty, professor of psychology and public affairs, Princeton University
“Two pioneers in the field take us on a spirited tour of one of the greatest of all human experiences: the aha moment. This remarkably readable book provides a uniquely authoritative discussion of the science of creativity.”—Jonathan Schooler, professor of psychological and brain sciences, U.C. Santa Barbara
“An especially welcome new contribution to our understanding of how human creativity really works, written in a rigorous but lively and engaging style accessible to a broad range of readers . . . Anyone seeking to spark more creativity in his or her life should delve into The Eureka Factor.—David E. Meyer, Ph.D., member of the National Academy of Sciences, professor of psychology, University of Michigan

From the Hardcover edition.

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