“Peter Arnell’s genius is that he creates a total 360-degree world. Once you enter into this fantastical place with him, you can’t help but emerge changed for the better.” –Frank Gehry
“He transformed my vision into a brand and our name into an icon. His passion and desire allow him to see endless possibilities and move dreams into reality.” –Donna Karan
“An intriguing look into the mind and creative genius of Peter Arnell…This is an invaluable read for anyone seeking true change in their life and business.” –Gwyneth Paltrow
“If you want to know how to change your life for the better, read Shift. Peter Arnell is living proof that you can do it too.” –Mark Wahlberg
“Peter has the unique talent of integrating design, branding, marketing, and innovation. I have seen him work magic.” –Robert Nardelli
“Peter Arnell has defied the odds to lose 256 pounds and keep them off. Anyone trying to make positive changes in their life will benefit from his inspiring focus and discipline.” –Dr. Louis Aronne, Weill/Cornell Medical Center
From the Hardcover edition.