Users, Not Customers
By Aaron Shapiro
By Aaron Shapiro
By Aaron Shapiro
By Aaron Shapiro
Category: Leadership | Marketing
Category: Leadership | Marketing
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$24.00
Jul 30, 2013 | ISBN 9781591846314
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Oct 27, 2011 | ISBN 9781101535837
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Praise
“A much-needed, incisive guide to creating a genuinely appealing digital presence.”
—Publishers Weekly
“Users, Not Customers is so interesting and important… Mr. Shapiro has produced something of real value for marketers.”
—AdAge
“Users Not Customers is a must read for anyone seeking to integrate digital experiences with their products and services. Shapiro presents a wonderful novel perspective on the evolving role of digital in business as a tool for interacting with the world.”
—Ramon Casadesus-Masanell, Professor of Business Administration, Harvard Business School
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