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Nuts! by Kevin Freiberg and Jackie Freiberg


  • Paperback $17.95

    Feb 17, 1998 | 384 Pages

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The remarkable story of the country’s most successful airline and Herb Kelleher, the CEO who built it with integrity, guts, and nuts.

"If you’re interested in making your employees and customers raving fans of your business, Nuts! is a must read."
–Ken Blanchard, Coauthor of The One Minute Manager

"Full of original insights, upbeat stories, and concrete suggestions, Nuts! shows how the power of principle-centered leadership inspires people to achieve incredible results."
–Stephen Covey, author of The Seven Habits of Highly Effective People

"The story of Southwest Airlines is as much fun to read as it is reader friendly and useful. I promise you, it’s a blueprint for all organizations that want to succeed–not just airlines."
–Warren Bennis, author of On Becoming a Leader

Rated the #1 Company to Work for in America by Fortune magazine

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