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Free Prize Inside by Seth Godin
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Free Prize Inside by Seth Godin
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Nov 24, 2020 | ISBN 9780593409954 | 178 Minutes

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    Apr 24, 2007 | ISBN 9781591841678

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  • May 11, 2004 | ISBN 9781101218457

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  • Nov 24, 2020 | ISBN 9780593409954

    178 Minutes

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Buy this book and use GodinÆs ideas to remake yourself, your product, or your company. Then pass it on to your boss or your employees. Tell them theyÆve just won a free prize. (Jean Briggs, Forbes)

Godin makes the case for Æsoft innovationÆ as the best way to grow a business, instead of relying on big ads or big innovation. He says that anyone can think up clever, useful, and small ideas to make a product or service remarkable, that is, worth talking about. He calls this kind of innovation a free prize because it generates much more revenue than it costs to implement. (Management Consulting News)

Godin is endlessly curious, opinionated, and knowledgeable on a wide variety of subjects. He is a relentless marketer . . . and also a clear-eyed visionary with strong and sensible ideas on how the new economy can, should, and will function. (Richard Pachter, Miami Herald)

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