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Status and Culture by W. David Marx
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Status and Culture

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Status and Culture by W. David Marx
Jul 19, 2022 | ISBN 9780593296707

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Praise for W. David Marx’s Ametora:

“Wholly intriguing… an important contribution to readers’ understanding of cultural authenticity, the use of branding in media to sell consumer goods, and how representations of masculinity and rebellion evolve in the consumer marketplace.”
Publisher’s Weekly (starred review)

“A fascinating cultural history.”

“Japan’s exalted status in the fashion department seems like a given now—even non-sartorially inclined folks likely know Japanese brands like Comme des Garçons and Uniqlo or could recognize the trendy look of the Harajuku neighborhood. But perhaps less well-known is the fascinating decades-long dialogue between American and Japanese men’s fashion that Marx skillfully explores here…It’s riveting to follow as men swap their austere student uniforms from Japan’s imperialist days for chicer garb, no longer ashamed to care about style.”
Entertainment Weekly

“Mr. Marx writes with the understanding of how rich his material is. The scenes and the style trends in his book are not only interesting but often absurd.”
Wall Street Journal

“In a step-by-step account, Mr. Marx traces the history of this cross-cultural sartorial phenomenon, from the Brooks Brothers-influenced ‘Ivy League’ look introduced by the fashion magnate Kensuke Ishizu in 1959 all the way up to Tokyo’s neo-traditionalist designers of recent years.”
The New York Times, Men’s Style section

“Uniqlo. Visvim. Comme des Garçons. Ever wonder why some of Japan’s preeminent fashion houses produce blue jeans, penny loafers, and cashmere sweaters? Historian W. David Marx looks into the phenomenon in his new book that explores the cross-pollination between American style and Japanese taste.”

“A fascinating, finely-observed, highly readable history of the wonderfully unlikely rescue of iconic 20th Century American menswear by the Japanese who loved it when we no longer did. I had of course been aware that this had happened, but had never expected to see it reconstructed by a cultural historian of W. David Marx’s very evident skill.”
William Gibson, author of Neuromancer and The Peripheral

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