Photo: © Courtesy of the author
About the Author
Noel Capon is the R. C. Kopf Professor of International Marketing and former chair of the marketing division at Columbia Business School. He is the leading expert on strategic and global account management and is a highly experienced marketing and sales management educator, widely sought after by major corporations around the world. Dr. Capon is the coauthor of Managing Global Accounts and Total Integrated Marketing and the author of Key Account Management and Planning.
From the Hardcover edition.