Keith R. McFarland
Photo: © Susan Workman Photography
About the Author
KEITH R. McFARLAND is one of the nation’s leading business consultants, having worked with corporations such as Microsoft, Motorola, Morgan Stanley, Vans, and House of Blues. A regular columnist for BusinessWeek, McFarland formerly served as CEO of technology firms Nivo International and Collectech Systems, and as dean of the Pepperdine University School of Business.