"A much more effective work than Beyond Freedom and Dignity precisely because it takes more seriously the tradition (or the historical prejudices) of its opposition."
– Robert Kirsch, Los Angeles Times
"About Behaviorism is an opportunity to match wits with one of the great men of psychology and to participate in some of its great debates."
– James B. Rule, Newsday
"The battle over Skinner’s ideas is just beginning. It promises to be one of the most interesting contests of our generation."
– Gail Boyer, St. Louis Post-Dispatch