An intensive how-to primer for design professionals for creating compelling and original concept designs through drawing by hand.
Award-winning designers and workshop leaders Mark Baskinger and William Bardel bring us this thorough course in drawing to create better graphic layouts, diagrams, human forms, products, systems, and more. Their drawing bootcamp provides essential instruction on thinking, reasoning, and visually exploring concepts to create compelling products, communications, and services.
In a unique board binding that mimics a sketchbook, Drawing Ideas provides a complete foundation in the techniques and methods for effectively communicating to clients and audiences through clear and persuasive drawings.
About Drawing Ideas
A primer for design professionals across all disciplines that helps them create compelling and original concept designs by hand–as opposed to on the computer–in order to foster collaboration and win clients. In today’s design world, technology for expressing ideas is pervasive; CAD models and renderings created with computer software provide an easy option for creating highly rendered pieces. However, the accessibility of this technology means that fewer designers know how to draw by hand, express their ideas spontaneously, and brainstorm effectively.In a unique board binding that mimics a sketchbook, Drawing Ideas provides a complete foundation in the techniques and methods for effectively communicating to an audience through clear and persuasive drawings.
Get the news you want from Penguin Random House
Hardcover | $40.00
Published by Watson-Guptill Nov 19, 2013| 304 Pages| 8-1/2 x 10-1/2| ISBN 9780385344623
Ebook | $10.99
Published by Watson-Guptill Nov 19, 2013| 304 Pages| ISBN 9780385344524