In this captivating blend of culinary history and popular culture, the award-winning author of Perfection Salad shows us what happened when the food industry elbowed its way into the kitchen after World War II, brandishing canned hamburgers, frozen baked beans, and instant piecrusts. Big Business waged an all-out campaign to win the allegiance of American housewives, but most women were suspicious of the new foods—and the make-believe cooking they entailed. With sharp insight and good humor, Laura Shapiro shows how the ensuing battle helped shape the way we eat today, and how the clash in the kitchen reverberated elsewhere in the house as women struggled with marriage, work, and domesticity. This unconventional history overturns our notions about the ’50s and offers new thinking on some of its fascinating figures, including Poppy Cannon, Shirley Jackson, Julia Child, and Betty Friedan.
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Table Of Contents
Introduction: Do Women Like to Cook?
1. The Housewife’s Dream 2. Something from the Oven 3. Don’t Check Your Brains at the Kitchen Door 4. I Hate to Cook 5. Is She Real? 6. Now and Forever
Notes Bibliography Permissions and Credits Index
About Laura Shapiro
Laura Shapiro was an award-winning writer at Newsweek for more than fifteen years. Her articles have appeared in many publications, including The New York Times, Rolling Stone, Granta, and Gourmet. She is at work on a book about how women’s… More about Laura Shapiro
Published by Penguin Books Mar 29, 2005| 336 Pages| 5-1/16 x 7-3/4| ISBN 9780143034919