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The Tanning of America by Steve Stoute

The Tanning of America

  • Paperback $17.00

    Aug 07, 2012 | 304 Pages

  • Ebook $13.99

    Sep 08, 2011 | 304 Pages

Product Details

Praise

“Stoute advises a revolutionary concept for business leaders: Have a little fun along the way.” — Essence

“This book is well worth the investment.” — Ebony

“Thoughtful and relevant. It should be required reading for advertising executives, especially those who count themselves among the Baby Boomer generation.” — Forbes.com

“He’s the conduit between corporate America and rap and the street, and the music industry generally,…he speaks both languages.” — Jay-Z

“Steve is credible in the music and entertainment worlds. Then he can switch gears, walk into the boardroom of a Fortune 500 company and speak his ideas in a way they can understand.” — Dennis Baldwin, Reebok’s top marketer

“[He’s] the right guy for guiding brands in using the record industry to reach youth culture in a credible way.” — Jimmy Iovine, CEO of Interscope Geffen Records

“The man who converts urban entertainment into corporate dollars.” — Complex

“In the loud, boastful world of urban culture, Steve Stoute has become a quiet but powerful force. And big corporations are betting he can deliver more bang for their bucks.” — Vibe

“Steve Stoute is making hot sellers out of cold brands.” — Business Week

“Stephen Stoute understands the value of the celebrity sell.” — Black Enterprise

“Stoute has masterminded an impressive array of brand/artist hookups.” — Advertising Age

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