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House Industries: The Process Is the Inspiration by House Industries, Andy Cruz, Rich Roat and Ken Barber

House Industries: The Process Is the Inspiration

  • Hardcover $50.00

    May 30, 2017 | 400 Pages

Product Details

Praise

“. . . massive and overflowing, with so many years of amazing work that it sent me into a design-induced seizure followed by a visual coma that I’m just now recovering from. The book is an incredible document of both how crazy and brilliant House Industries is.”
—Charles S. Anderson, Charles S. Anderson Design and CSA Archive

“From a type foundry it has become a wellspring of generational typographic attitudes, styles, movements, schools, a melting pot of old and new, revived and invented. . . Known for their typographic stagecraft and promotional ingenuity, House now has a book that tells their story.”
—Steven Heller, Print Magazine

Praise for House Industries:

“If there were any place I wish I worked that I don’t, it’s House. They’re artists; their work is extraordinary.”
—J. J. Abrams

“What I love about House Industries is that they search through corners of culture for something valuable that you’d never thought of before, then raise it to a higher artistic level. It’s a very difficult thing to do.”
—Shepard Fairey

“[House] makes all the best typefaces.”
—David Lee Roth

“Design is a willingness to surrender to a journey. You often hear about “design driven” companies but most of them that want to license the Eames name are thinking of it as an acquisition for their collection of brands. Every once in a while you encounter a company like House Industries who is willing to go on that journey and grow our brand as well as theirs.”
—Eames Demetrios

“I’ve been a fan of House Industries over twenty years. Even though we’re buds, there’s still a lot of mystery behind that mountain of incredible work. Until now. 400 pages that let the secrets out? Jackpot! Been waiting a long time for this one. Heavily, heavily recommended by the DDC.”
—Aaron James Draplin

Table Of Contents

CONTENTS

FOREWORD BY JJ ABRAMS 6
ABOUT HOUSE 9
INTRO 12
BRING YOUR HOBBIES TO WORK 21
SWEAT THE TECHNIQUE 97
GET YOUR HANDS DIRTY 169
MAKE FRIENDS 195
TELL IT LIKE IT WAS 259
EMBRACE CHAOS 293
CONCLUSION 318
CONNECTIONS 320
BIOS 334
ET CETERA 397
THANKS 398

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