Jayson Lusk
Photo: © Karen Lemley
About the Author
JAYSON LUSK is a professor and the Willard Sparks Endowed Chair in the agricultural economics department at Oklahoma State University. In the past ten years, Lusk has published more than one hundred articles in peer-reviewed journals on topics related to consumer behavior and food marketing and policy. By many accounts, he is the most cited and most prolific food economist of his generation.
