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Laurie McNamara started her blog, Simply Scratch, in February 2010. Four years later, Simply Scratch logs more than 300,000 unique visits every month and has been featured on Good Morning America, in Woman’s World, and on Jamie Oliver’s blog, and the audience continues to grow. McNamara is also a recipe developer, taster, and food photographer; she partners with companies such as Simply Organic, Fair Trade USA, STAR Fine Foods, and The Pampered Chef to develop recipes, special blog posts, and hosted giveaways through Simply Scratch. McNamara is a member of the BlogHer network and is an active participant in the larger food blogging community. Before Simply Scratch, McNamara worked for years as an emergency unit care coordinator in her local hospital’s emergency room.
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