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After spending 13 years in branding and marketing for consumer products such as Budweiser, Nestle, Kraft and SC Johnson, Cristin Frank founded The Eve of Reduction, eveofreduction.blogspot.com, a lifestyle movement encompassing upcycling, consumption control and simple living. Her story and projects have been featured in Apartmenttherapy.com, Money magazine, NPR’s Marketplace Money, CNNMoney.com and HGTV.com.
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