Susan Friedmann
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About the Author
Susan Friedmann is a marketing specialist with a focus on trade show strategies. With more than two decades of experience, Friedmann has consulted a wide range of companies, including many Fortune 500 businesses. She is the author of several published works, including How Women Can Find BIG Success in Small Niche Markets, 10 Steps to Making Your Show Leads Pay Off, and The Complete Idiot’s Guide to Target Marketing.
