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The Influence of Affluence

Best Seller
The Influence of Affluence by Russ Alan Prince and Lewis Schiff
Feb 26, 2008 | ISBN 9780385525299

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  • Feb 26, 2008 | ISBN 9780385525299

    Available from:

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"Most non-fiction books consist of slightly incremental new takes on the same old reality. Occasionally, though, a book emerges that establishes a new reality. That strikes me as the case with "The Middle-Class Millionaire."
The San Francisco Chronicle

The Middle-Class Millionaire opened my eyes to a new force driving the American economy. Russ Prince and Lewis Schiff show us exactly what you need to look for to make the most of this enormous opportunity, whether you are just getting started on the path to being a millionaire or there already!”
-Jim Cramer, CNBC’s Mad Money and Co-Founder,

"Impressively thorough."

"Russ Prince’s and Lewis Schiff’s insightful book can help you understand and capitalize on significant business opportunities within the emerging affluent middle class."
-Tom Bradley, President, TD AMERITRADE Institutional.

“Prince and Schiff have identified a new breed of millionaire who is transforming the American lifestyle. Read how to join this elite club and follow them to the American dream."
-Consuelo Mack, Anchor & Managing Editor, Consuelo Mack WealthTrack

"A must read for anyone seeking to understand the emerging affluent market. The authors’ extensive research identifies key characteristics of today’s ‘working rich’ and provides insights as to how to successfully reach this lucrative segment."
-Grant Skeens, President, KeyBank Recreation & Luxury Yacht Lending

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