Revenue Management
By Robert G. Cross
By Robert G. Cross
By Robert G. Cross
By Robert G. Cross
Category: Management
Category: Management
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Paperback $17.00
Dec 29, 1997 | ISBN 9780767900331
The Myth of Market Share
The Loyalty Leap for B2B
Working with Difficult People
National Suicide
The Undercover Economist Strikes Back
Know-How
Putin’s Labyrinth
Optimal Illusions
Every Business Is a Growth Business
Praise
What Business Leaders Say About Revenue Management:
"Revenue Management is the single most important technical development in transportation management since we entered the era of airline deregulation in 1979. This is not a one-time benefit. We expect Revenue Management to generate at least $500 million annually for the foreseeable future."
–Robert Crandall, Chairman and CEO, American Airlines
"Revenue Management has contributed millions to the bottom line, and it has educated our people to manage their business more effectively. When you focus on the bottom line, your company grows."
–Bill Marriott Jr., Chairman and CEO, Marriott International
"When you talk about Revenue Management, people like the concept, but they have no idea how to effectuate the concept. There’s a market out there for Revenue Management that’s just unbelievable!"
–Herb Kelleher, Chairman and CEO, Southwest Airlines, Inc.
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