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What We Learned in the Rainforest

Best Seller
What We Learned in the Rainforest by Tachi Kiuchi and Bill Shireman
Hardcover $27.95
Jan 11, 2002 | ISBN 9781576751275

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  • Jan 11, 2002 | ISBN 9781576751275

    Also available from:

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“What We Learned in the Rainforest is a monumental piece of work. All the knowledge we need to create sustainable, profitable businesses is right there in the forest, if only we can learn from it. Kiuchi and Shireman show us how.”
—William K. Coors, Chairman of the Board, Adolph Coors Company

“A fascinating book bridging the chasm between business and nature by two people who have been there and done it. Immensely read- able—a must for anyone who cares about profit or a livable world.”
—Dee Hock, Founder and CEO Emeritus, VISA, Author of Birth of the Chaordic Age

“Business has much to learn from the natural world, and there are no better teachers than Tachi Kiuchi and Bill Shireman. Their book guides companies through the sustainability jungle, helping them see both the forest and the trees. Their message is clear and concise: To prosper in the 21st century, businesses of all sizes and sectors must heed not just the laws of governments and the marketplace but also the laws of nature.”
—Joel Makower, Co-founder, Clean Edge, Inc., Editor, The Green Business Letter

“Tachi Kiuchi and Bill Shireman offer a wonderfully fresh perspective on sustainable development. They explain potentially mind-twisting phenomena in a very entertaining, story-telling style that draws on, of course, what they learned in the rainforest but also sheds light on some things they couldn’t possibly have learned there . . . such as what some very innovative companies are doing in Colorado, Minnesota, and The Hague. An important contribution to a rapidly moving field.”
—Matthew Arnold, CEO, World Resources Institute

Table Of Contents

Introduction How Can Business Profit from Nature?

Principles in Nature That Maximize Performance in Business
One Feedback
Two Information
Three Profit
Four Design
Five Innovation
Six Diversity
Seven Succession

How to Use the Principles: Strategy, Tactics, and Tools
Eight Management
Nine New Tools and New Values
Conclusion A Journey into the Business Rainforest
Appendix I The Future
Appendix II Future 500 Tool Kit
About the Authors

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