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The She Spot by Lisa Witter
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The She Spot

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The She Spot by Lisa Witter
Hardcover $24.95
Jun 09, 2008 | ISBN 9781576754726

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  • Jun 09, 2008 | ISBN 9781576754726

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“The principles of Marketing to Women are as true for social change as they are for products and brands. I applaud the Lisas—Witter and Chen—for applying them to such a good cause. Women are always striving to improve the world, and their book lays out the case convincingly.”
Marti Barletta, Founder, the TrendSight Group, and author of Marketing to Women and PrimeTime Women

“Finally, the book I’ve been waiting for that connects the dots between the research on what women want and actionable ways to reach them. I recommend it to any nonprofit or political candidate who wants to tap into the women’s vote and their power as donors and activists.”
Celinda Lake, President, Lake Research Partners, and coauthor of What Women Really Want: How American Women Are Quietly Erasing Political, Racial, Class, and Religious Lines to Change the Way We Live

“If you’re in the business of social change, you need the information in The She Spot. Transforming the world can only happen if you under- stand what this book has to say about what women value, how they operate, and how important they are to making change happen.”
Barbara A. Brenner, Executive Director, Breast Cancer Action

“The She Spot proves that women are at the forefront of power and change and shows executives of all types how to reach them. Finally, concrete steps to better tapping women’s potential.”
Ilana Goldman, President, Women’s Campaign Forum

“I am buying a copy for everyone I have ever worked with! The authors prove that marketing to women is so much more than turning every- thing pink, and most importantly, The She Spot tells you how.”
Morra Aarons-Mele, blogger and Political Director,

“Want to connect with the rising tide of world-changing women? Ditch the pink logos, petunias, and pandering. Let this book show you how to supercharge your campaign, company, or community with powerful stories, open and insightful conversation, and opportunities for action that actually fit the way smart women live in the 21st century.”
Alex Steffen, Executive Editor,

“This book taps into a truth that labor organizers learn in the shops: women don’t just hope and wait for change, they fight for it. When motivated and mobilized, women do change the world, and this book gives us the tools to make it happen.”
Amanda Cooper, Director of Communications, UNITE HERE!

“‘Add women, change everything.’ That’s The White House Project’s prescription for transformation. The change we seek so passionately can only be delivered by adding our nation’s most untapped natural resource. The She Spot is ‘spot on’ about how we get there.”
Marie Wilson, President, The White House Project, and author of Closing the Leadership Gap: Add Women, Change Everything

“By claiming ‘they are the audience,’ The She Spot is the book that gives women the opportunity to claim their space as key agents of social change. In return, this is a must read for those who want to change the world and believe that the road to success is making sure women are at the table and active.”
Christine Grumm, President and CEO, Women’s Funding Network

“This book is a brilliant no-brainer that unlocks a treasure chest of fascinating insights. It’s sure to generate an ‘aha’ moment for save-the- worlders everywhere.”
Ricken Patel, Executive Director,

Table Of Contents

Foreword by Gary Hirshberg, CEO of Stonyfield Farm


Introduction: A Women-Centered (Marketing) Revolution

Part I: Understanding the She Spot

Chapter 1: Why Women Matter

Chapter 2: How Women Think

Chapter 3: What Women Want

Part II: How to Hit the She Spot

Chapter 4: Care

Chapter 5: Connect

Chapter 6: Cultivate

Chapter 7: Control

Part III: Where to Hit the She Spot

Chapter 8: Where to Reach Women

Chapter 9: Segmenting the Women’s Market

Conclusion: The Not So Secret Secret to Changing the World




About the Authors

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