The Growing Season

“Riveting . .  . Intensely memorable . . . Persistence, candor, and confidence are at the heart of all [Sarah Frey’s] interactions, whether it’s talking her way into a meeting with a reluctant fruit seller or confronting a bank that mistreats her Mexican seasonal workers.”—The Boston Globe

“Through tragedies and setbacks, Frey has remained resolute and devoted to her business and family. Her charisma and chutzpah leap off the page.”—Minneapolis Star Tribune

“The honesty of Frey’s storytelling makes the book both entertaining and enjoyable. Overall, one has to appreciate the tenacity and honesty she demonstrates to overcome the obstacles and achieve remarkable business success.”—Traverse City Business News

“A remarkable story about perseverance and innovation.”—Forbes

“Although The Growing Season . . . is a gutsy success story, it’s never over the top. Frey relates everything in the same matter-of-fact tone, even when she’s describing something that doesn’t reflect well on her. . . . It would have been so easy for Frey to sand off the rough edges, to buff this story into something shiny and sparkly. She refused—and I admire her for that.”—The New York Times Book Review

“Similar to Tara Westover’s Educated, this part memoir, part entrepreneurial story, tells of one woman’s success in business based on relationships of mutual trust with other farmers, accompanied by her sheer hard work. . . . The author also adds some of her thoughts on what it’s like to be a modern farmer, which are sometimes hilarious and often endearing. She has the inimitable quality of appearing not as someone who accomplished so much at such a young age but rather a person readers will enjoy getting to know, chapter by chapter. Frey brings a breath of fresh air to both the personal memoir genre and the business world. Her writing is crisp and her personality winning. A must-read.”—Library Journal (starred review)

“Frey’s energetic, inspiring memoir will appeal to small business owners and anyone who likes a bootstrapping success story.”—Publishers Weekly

“With earnest, effective storytelling, Frey demonstrates her character: ‘impatient, driven, restless, and at time obsessive’—and highly successful. A heart-gladdening memoir of a rare triumph over poverty.”—Kirkus Reviews