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The dramatic rise and unimaginable fall of America’s most iconic corporation by New York Times bestselling author and preeminent financial journalist William D. Cohan.

The inside story of HBO, the start-up company that reinvented television. Taking readers into the boardrooms and behind the camera, It’s Not TV tells the surprising, fascinating story of HBO’s ascent, its groundbreaking influence on American business, technology, and popular culture, and its increasingly precarious position in the very market it created.

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