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Framers by Kenneth Cukier, Viktor Mayer-Schönberger and Francis de Véricourt
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May 11, 2021 | ISBN 9780593343791 | 467 Minutes

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  • May 10, 2022 | ISBN 9780593182611

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“Although every moment of your life is filtered through your mental models, they’re often invisible to you. This sharp book reveals how you can recognize the lenses that you’re applying and rethink them as the world changes around you. It’s an important read—a steady hand for our turbulent times.”
Adam Grant, #1 New York Times bestselling author of Think Again

“A tightly written prescription for smart thinking . . . A bold call to reinject pluralism and progressive human values into a decision-making process dominated by algorithms or gut instinct.”
The Financial Times

“A paean to cognitive agility and the elasticity of the imagination . . . Convincingly, Framers is a plea for diversity in all its forms. It argues for the importance of ‘frame pluralism,’ in which ideas can compete vigorously yet still share space.”
The Economist

“The book is stuffed full of examples of how some frames are more effective than others, and how amending a frame, or adopting a new one, can lead to scientific, economic, and emotional breakthroughs. . . . Cukier and his co-authors have a more ambitious project than Kahneman and Harari. They don’t want to just point out how powerfully we are influenced by our perspectives and prejudices—our frames. They want to show us that these frames are tools, and that we can optimise their use. And we can change them when they become obsolete or misleading.”
Calum Chace, Forbes

“Framers provides an exciting intellectual tour of how people throughout history have developed mental models that have advanced human progress. It assembles research to support the idea that a diversity of backgrounds and viewpoints leads to better outcomes. And the book suggests tactics that we all can use to get better at framing problems, something especially useful in this moment of change.”

“A fascinating look at what makes humans special in the age of algorithms—and how people can improve the way they think to stay ahead of the machine.”
Mustafa Suleyman, cofounder of DeepMind and vice-president at Google

Framers provides insight into how we can all nurture more of a beginner’s mind and manifest breakthrough ideas for building a better future.”
Marc Benioff, chairman and CEO of Salesforce
“A great book filled with fresh perspectives to help us out during the rise of AI so we can usher in the Age of Humanity.”, musician and entrepreneur

“Framers is packed with big ideas, great stories, values and verve that make it a delight to read. It will certainly change how you think—and might just change the world too.”
Annie Duke, bestselling author of Thinking in Bets

“Framers brilliantly shows that mental models are at the heart of creativity, critical thinking, and innovation, and how we can get better at it to solve our toughest business and social challenges.”
Aaron Levie, CEO of Box

“A captivating read. Framers will transform the way you think.”
Marissa King, professor at Yale School of Management and author of Social Chemistry

“Wonderfully stimulating . . . It will teach you to see around corners.”
—Tim Harford, Financial Times columnist and author of The Data Detective

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