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Designed for Digital by Jeanne W. Ross, Cynthia M. Beath and Martin Mocker
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Designed for Digital

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Designed for Digital by Jeanne W. Ross, Cynthia M. Beath and Martin Mocker
Paperback $19.95
Sep 21, 2021 | ISBN 9780262542760

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  • Sep 21, 2021 | ISBN 9780262542760

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  • Sep 24, 2019 | ISBN 9780262042888

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  • Oct 01, 2019 | ISBN 9780262354783

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Praise

While David Teece has argued business capabilities need to be dynamic, we all know in the digital age they need to be increasingly be digital. In my weekly discussions with CIOs, they tell me the starting point for a business transformation is not technology but people and processes. In “Designed for Digital”, the authors provide a digital business architecture but more importantly a unification theory for management in the digital age. This theory shares the role of executives in enabling experimentation, in innovation delivery, and in creating the platform for digital business offerings.

Myles Suer, #CIOChat Facilitator and CIO.com Contributor—

In “Designed for Digital: How to Architect Your Business for Sustained Success,” Jeanne Ross, Cynthia Beath and Martin Mocker offer a contemporary digital model for enterprises. Those who can obtain it will have the ‘right to win’ and who cannot will increasingly find themselves subjected to wave after wave of digital disruption. Interestingly, the authors not only argue for the importance of architecture, but they also argue for a revised theory of management. This makes the book relevant to IT professionals and business leaders interested in digital transformation.

CIO

Sick of being told your business should be more like Apple, Amazon, Uber, or Airbnb? Mystified about how to apply their examples to your big, older company’s digital transformation work? If so, read Designed for Digital: How to Architect Your Business for Sustained Success, the new MIT Press book by Jeanne W. Ross, Cynthia M. Beath, and Martin Mocker.

The Enterprisers Project

One of Forbes’s Top Ten Technology Books of 2019.

Forbes

In “Designed for Digital,” the authors note that much of what companies believe to be digital transformation falls short. They implement cloud technologies, artificial intelligence, the internet of things, or mobile apps, but, at their core, they operate as they have always operated. This book offers recommendation on how to fundamentally retool the enterprise to achieve true digital success.

Peter High, Forbes

Table Of Contents

Series Foreword
Preface and Acknowledgments
1 Digital Business Design
2 Building Shared Customer Insights
3 Building an Operational Backbone
4 Building a Digital Platform
5 Building an Accountability Framework
6 Building an External Developer Platform
7 Developing a Roadmap for Your Digital Transformation
8 Designing Your Company for Digital
Appendix 1: Committing to an Operating Model to Build an Operational Backbone
Appendix 2: Assessing Your Building Blocks for Digital Transformation
Notes
Index

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