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The Unconventionals by Mike O'Toole and Hugh Kennedy
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The Unconventionals

How Rebel Companies Are Changing Markets, Hearts, and Minds–and How You Can Too

By Mike O’Toole and Hugh Kennedy
Read by Mike O’Toole and Hugh Kennedy

By Mike O’Toole and Hugh Kennedy
Read by Mike O’Toole and Hugh Kennedy

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Category: Marketing | Audiobooks

Audiobook Download $12.50

Mar 23, 2021 | 114 Minutes

The Unconventionals by Mike O'Toole and Hugh Kennedy
Audiobook Download
Mar 23, 2021 | ISBN 9780593413364 | 114 Minutes

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About The Unconventionals

What do American Express, Converse, GE, and Lagunitas all have in common? They saw things differently.

We’ve had our expectations turned upside down by leading brands like American Express, Converse, and Waze, simply because they saw things differently. How did they do that? By questioning the prevailing wisdom which then created outsized results and lasting change. The Unconventionals chronicles the amazing stories behind these solid business successes and shows you how reinventing your company (or starting a new one) can be easier than you think! Through in-depth interviews with the CEOs, CMOs, and visionaries who had an idea that turned the unexpected into the expected, you will learn how to become unconventional too!

Listen to a sample from The Unconventionals

About Hugh Kennedy

Hugh Kennedy is Professor of Arabic in the Faculty of Languages and Cultures at the School of Oriental and African Studies,… More about Hugh Kennedy

Product Details

Category: Marketing | Audiobooks

Audiobook Download | $12.50
Published by Random House Audio
Mar 23, 2021 | 114 Minutes | ISBN 9780593413364

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