Data Is Everybody's Business
By Barbara H. Wixom, Cynthia M. Beath and Leslie Owens
By Barbara H. Wixom, Cynthia M. Beath and Leslie Owens
By Barbara H. Wixom, Cynthia M. Beath and Leslie Owens
By Barbara H. Wixom, Cynthia M. Beath and Leslie Owens
By Barbara H. Wixom, Cynthia M. Beath and Leslie Owens
By Barbara H. Wixom, Cynthia M. Beath and Leslie Owens
Part of Management on the Cutting Edge
Part of Management on the Cutting Edge
Part of Management on the Cutting Edge
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$34.95
Sep 26, 2023 | ISBN 9780262048217
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Sep 26, 2023 | ISBN 9780262375344
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Sep 26, 2023 | ISBN 9780262375351
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Praise
Included in Forbes’s Top 10 Tech Books Of 2023
“The authors, leaders at MIT Sloan Center for Information Systems Research and UT Austin’s McCombs School of Business, provide a guide to help people across organizations (not just on data teams) think more expansively about how to turn data into money. Covering approaches such as wrapping products with data and selling broader information offerings, show how leaders can drive positive outcomes and generate excitement around new data opportunities.”
—Forbes
Table Of Contents
Series Foreword vii
Foreword ix
Introduction: Data Is Everybody’s Business 1
1 Data Monetization 9
2 Data Monetization Capabilities 25
3 Improving with Data 47
4 Wrapping with Data 67
5 Selling Information Solutions 91
6 Creating a Data Democracy 113
7 Data Monetization Strategy 129
8 Monetizing Your Data 147
Appendix: The Capability Assessment Worksheet 155
Acknowledgments 165
Notes 173
Index 185
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