Why is the book cover different in different countries?
Essentially the reason for different covers is because there are usually multiple international publishers for any major author’s titles, and we (PRH U.S.) do not always have rights in every country to every title, or we license to a company that is not part of PRH. So, for example, John Grisham is published in the UK by Hachette UK, George R.R. Martin is published by HarperCollins UK, etc. They will design cover treatment and print quotes which are relevant to their marketplace. Same for any given non-English speaking market. (Cyrus Kheradi, International Sales)Why is [book title] not available to purchase in my country? The Penguin Random House international sales team works with distributors, wholesalers, and retail booksellers all over the world to reach readers in over 240 countries and territories. While we have robust international sales and marketing reach, our distribution is formally limited to a list of territories the publisher negotiates with an author’s agent when purchasing book rights. Rights to the UK and British Commonwealth are often sold separately and exclusively to a British publisher. Territories outside the exclusive domains of the US and UK—the “open market”—are generally shared between the two publishers on a non-exclusive basis, but may vary at the country or regional level. Every book is different, and one of the exciting challenges we face in international sales is keeping them all straight and getting copies into readers’ hands everywhere we have the rights. (Kelly Roberts, International Marketing Manager) What are the other jobs associated with publication? (Sales, Marketing, Publicity, Subrights, Special Markets) In addition to editorial, there are a wealth of other departments in a publishing house that help bring the books to life and to the marketplace. Our managing editorial, production, and art teams usher books through the process that creates the physical objects. Our publicity teams bring them to the attention of the media, while our marketing teams bring them to the attention of consumers. Our subrights team coordinate getting our books published internationally, and also get excerpts from our books placed in magazines and newspapers. Our sales and special markets teams bring our books to retailers and the marketplace so that consumers can buy them. And this is only the tip of the iceberg! (Casey Blue James, Manager, Business Development Penguin Publishing Group) A Huge thank you to all of our employees who took the time to be interviewed. We hope their answers have helped you better understand the publishing process! Check back soon for another installment of The Book Lover’s Guide to Publishing.
Speakers Bureau Intern: Sara ChuirazziTo be completely honest, when I found out that I would be interning with the Penguin Random House Speakers Bureau this summer, I had no idea what that entailed. Even so, I packed my life into two suitcases and flew from my small Ohio town to New York City. It’s only been a month or so, but I’ve already learned so much about the business of publishing, and the speakers bureau, in particular (in addition to everything I’ve learned about city living!). Essentially, the speakers bureau represents authors in the world of paid speaking engagements–which I’ve found out is a vibrant, fast-paced industry. I’ve had the opportunity to work with a varied clientele base (libraries, corporations, schools, etc.) and large group of talented authors. Because the bureau represents the entire company, I am lucky enough to work with multiple imprints and types of literature. Not only does working in this capacity keep me up-to-date on new book releases, but I also feel well informed about current events and topics in which there is a demand for conversations, such as LGBT rights, leadership skills, and other social issues. It feels good to know that I am playing a small role in facilitating these important conversations by helping to send qualified, enthusiastic speakers into the world! This week, one of the agent directors from the speakers bureau presented at our intern lunch meeting and I was overwhelmed by how proud I felt to be part a of this close-knit, hardworking group. Beyond that, I was filled with gratitude for having the opportunity to work at a place that has such a healthy corporate culture and that places such a high value on mentoring. One of the most important things that I’ve learned in my time here is how special it is to connect with people who share your passions. How awesome is it to discuss books and writing with people all day?! What a great foundation to build a career on! I’ve also learned how important it is to get to know the people around you. It’s more than just “networking,” which young people are encouraged to do as frequently as possible. If you’re not actually interested in something, networking doesn’t work. You need to be genuinely interested in how people ended up where they are today, what they love about their jobs, and how you can create a career for yourself that is equally fulfilling. Here’s to an equally wonderful second half of my internship with Penguin Random House! Random House Publishing Group Art Intern: Arielle Pearl These past five weeks at Random House have been really educational and productive. I am interning in the Advertising/Promotions department, as well as the Art/Design department for the Random House Publishing Group imprint. Even on my first day I could tell that this was going to be a valuable experience that I would enjoy. Being an intern can be intimidating, but this is not the case at Random House. Everyone who works here is extremely humble, and friendly, and is eager to teach beginners the works of the business. It is an environment where teamwork is fostered, and the success of books is priority. In the Art department I am being supervised by Paolo Pepe, the SVP & Creative Director. I have been reading manuscripts and learning how to design book covers using Adobe Creative Suite and hand illustration. This process has been really challenging because everyone involved in the process has a very specific image of how they think the cover should look. One book that I am working on has been in the cover development process for almost a year. It has been really interesting learning about the process from such talented designers, as well seeing the selection process from the publisher’s point of view. For the art department, I’ve also been creating mechanicals using Adobe Creative Suite, and creating templates for e-books. In the Advertising and Promotions Department, I am being supervised by the Sr Director of Creative Services, Annette Melvin. For the department I have been using Adobe Creative Suite to create advertising materials for upcoming books, such as social media banners, and print ads. I’ve also been writing copy for upcoming book’s advertising campaigns.
Digital Video Intern: Katie SuskoBefore I started interning at Penguin Random House, three things came to mind when I thought of book publishers: books, books, and more books. I never would have guessed that the things that I would be handling when working at a book publisher would be mobile apps and YouTube videos; and yet, here I am. And coincidentally, these two things are exactly what I want to be dealing with. An outsider may be confused as to why Penguin Random House hired an intern to report sales in the App Store, or analyze the audience retention of a video of Aziz Ansari at Book Con. But from the inside, this makes perfect sense. I am an intern for the app development and video production departments. My daily activities are centered on apps that we have created to accompany our books and brands, such as Fodor’s, Game of Thrones, and Cat in the Hat. My activities also involve our YouTube videos that promote our books, but also get people excited about reading in general. My day-to-day tasks are challenging because they are completely new to me (I’ve only had experience in editorial), but that makes my internship exciting. I never know what I’m going to do next. Aside from learning the ins and outs of a book publisher (from both my supervisors and from the amazing brown bag lunches), I now have knowledge in video production, marketing, sales, audience involvement, app design, and so much more. But in book publishing, there is always more to learn. Luckily, my supervisors and co-workers have encouraged me to get involved in as many aspects of publishing as I can while I’m in New York (we just don’t have the same opportunities back in Michigan). With this overwhelming encouragement, and inspiration from brown bag lunches, I hope to look more in depth at the art and editorial departments. I have studied these two subjects in school and would love to see how they are executed at an actual business (and then I can go back and brag to my professors). But you may be wondering: if I’ve been studying art and editorial, why are the app and video departments “exactly what I want to be dealing with”? I have always been fascinated with the way that others are able to take traditional ideas and transform and innovate as our world evolves. And that is exactly what my department is doing. Videos and mobile apps are not what you’d expect from a book publisher: and that’s why I want to be here. I am so blessed to be working with some of the most innovative and creative people I have had the pleasure to meet, and it has only added to my desire to be in the book publishing industry. For the rest of this internship, I hope to learn as much as I can about apps and videos; from the design and editing to, ultimately, the users’ interaction. I am so lucky to have this internship this summer (and the free books aren’t so bad either). Thanks to all our interns for all your hard work! You’ll be missed!