Natasha Phan

Natasha Phan is an award-winning producer, author, co-owner of Best Friend, and the CMO and business partner for all of Roy Choi’s endeavors. She was born into a family who owned a prominent Asian grocery store in L.A., and she’s been in food ever since. Her work with Roy and Kogi have helped shape the modern food truck movement and the way Angelenos eat. Among other initiatives, she co-authored the New York Times bestselling cookbook-memoir, L.A. Son, produced the Netflix series The Chef Show, and executive produced the Emmy-winning Broken Bread. A graduate of UCLA, she lives in Los Angeles.