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EDWARD TSE is the founder and CEO of Gao Feng Advisory Company, a global strategy consulting firm with roots in China. As well as helping hundreds of companies—both inside and outside China—develop and apply their strategies, he has also worked with the World Bank, the Asian Development Bank, and the Chinese government on issues related to China’s economic reform policies. The author of The China Strategy, he has contributed essays and articles to Harvard Business Review, strategy + business, South China Morning Post, and China Daily. He lives in Hong Kong and Shanghai.
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