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Ron Bliwas


About the Author

Once a C-Student at the University of Arizona, today Ron Bliwas is the president and CEO of A.Eicoff & Company, a division of the leading advertising agency Ogilvy & Mather, where his clients include Sears, Kimberly-Clark, and New York Life. A pioneer of television direct-response advertising, Bliwas is also the past chairman of the Direct Marketing Association, and has been named on Crain’s list of top Chicago businesspeople for the past eight years. He has appeared on 60 Minutes, and has been featured in The Wall Street Journal, The Chicago Tribune, Advertising Age, and AdWeek.

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