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Nilofer Merchant

 
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About the Author

Nilofer Merchant is the author of two previous books and is ranked by Thinkers50 as one of the world’s leading thinkers. She has personally launched more than 100 products, netting $18B in sales, has worked for companies ranging from Apple to Autodesk and advises many others. Her visionary ideas have been recognized by The Wall Street JournalThe New York Times, Financial TimesFast Company, FortuneMarie ClaireVogueO: The Oprah MagazineHarvard Business Review, Bloomberg, CNN, Time, and Mashable. Her 2013 TED Talk “Sitting Is the Smoking of Our Generation,” is in the top 10 percent of TED’s most viewed talks.

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