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Lois Wyse (1926–2007) was an advertising executive and author. She was cofounder of Wyse Advertising that worked with a wide range of clients, including Revlon and American Express, and was credited with a tagline for the J.M. Smucker Co. (“With a name like Smucker’s, it has to be good”). Wyse also wrote more than 60 books, from novels to books about business, poetry, and love.
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