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About the Author
Martin Lindstrom is one of the world’s most respected marketing gurus. With a global audience of more than one million people, he spends 300 days on the road every year, advising top executives of companies such as the McDonald’s Corporation, Procter & Gamble, Nestlé, Microsoft, The Walt Disney Company, and GlaxoSmithKline. Lindstrom has been featured in The Washington Post, USA TODAY, and Fast Company, among other publications. His book BRANDsense was acclaimed by The Wall Street Journal as one of the ten best marketing books ever published.