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Bang!

Getting Your Message Heard in a Noisy World

Getting Your Message Heard in a Noisy World

Getting Your Message Heard in a Noisy World

By Linda Kaplan Thaler and Robin Koval

By Linda Kaplan Thaler and Robin Koval

By Linda Kaplan Thaler and Robin Koval

By Linda Kaplan Thaler and Robin Koval

By Linda Kaplan Thaler, Robin Koval and Delia Marshall
Read by Deborah Marlowe

By Linda Kaplan Thaler, Robin Koval and Delia Marshall
Read by Deborah Marlowe

Best Seller

Category: Marketing

Category: Marketing

Category: Marketing | Audiobooks

Paperback $14.95

Jan 18, 2005 | ISBN 9780385508179

Ebook $7.99

Dec 18, 2007 | ISBN 9780307423511

Audiobook Download $14.96

Oct 21, 2003 | 425 Minutes

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    Bang! by Linda Kaplan Thaler and Robin Koval
    Paperback $14.95
    Jan 18, 2005 | ISBN 9780385508179

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    • Paperback $14.95

      Jan 18, 2005 | ISBN 9780385508179

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      Dec 18, 2007 | ISBN 9780307423511

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    About Bang!

    We all want to get our message heard. And in Bang!, marketing gurus Linda Kaplan Thaler and Robin Koval tell us how. They and their talented colleagues are the brains behind a host of memorable and highly successful ads, from the enormously successful AFLAC duck to the irresistibly sentimental “Kodak Moment” to Herbal Essences’ outrageous “Totally Organic Experience.” In Bang!, Kaplan Thaler and Koval offer proven strategies for creating a loud, clear, attention-grabbing message about and product or service.

    Full of entertaining anecdotes and inspiring accounts of campaigns that have propelled revenues and dramatically increased market share, Bang! shows managers how to create a marketing campaign that cuts through the message clutter and creates a genuine marketing explosion.

    About Bang!

    The founders of one of today’s hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers’ attention.

    Linda Kaplan Thaler, the CEO and Chief Creative Officer of the Kaplan Thaler Group, is the brains behind a host of memorable and highly successful ads, from the irresistibly sentimental "Kodak moment" campaign to Herbal Essences’ "totally organic experience" to, most recently, the irrepressible AFLAC duck. In Bang!, Kaplan Thaler and Robin Koval of the Kaplan Thaler Group, currently ranked as the fastest-growing ad agency in the country, offer the kind of out-of-the-box thinking and proven strategies that marketers anywhere can use to create loud, clear, attention-grabbing messages about their products and services.

    Presenting an arsenal of "big bang" ideas, the authors discuss how to create a memorable publicity hook and how to design attention-grabbing packaging that taps into consumers’ innermost desires. They interweave entertaining accounts of their successes and failures, as well as those of other companies to suggest specific ways to establish an atmosphere conducive to innovative breakthroughs–why having "enough" time to work on a project can be a disadvantage, and why having a small staff in a cramped space is often the best way to come up with big ideas.

    Full of colorful anecdotes and inspiring accounts of campaigns that have catapulted revenues and increased market shares, Bang! shows how to create a marketing campaign that rises above the banal barrage of commercials to create a genuine marketing explosion.

    About Bang!

    The founders of one of today’s hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers’ attention.

    Linda Kaplan Thaler, the CEO and Chief Creative Officer of the Kaplan Thaler Group, is the brains behind a host of memorable and highly successful ads, from the irresistibly sentimental "Kodak moment" campaign to Herbal Essences’ "totally organic experience" to, most recently, the irrepressible AFLAC duck. In Bang!, Kaplan Thaler and Robin Koval of the Kaplan Thaler Group, currently ranked as the fastest-growing ad agency in the country, offer the kind of out-of-the-box thinking and proven strategies that marketers anywhere can use to create loud, clear, attention-grabbing messages about their products and services.

    Presenting an arsenal of "big bang" ideas, the authors discuss how to create a memorable publicity hook and how to design attention-grabbing packaging that taps into consumers’ innermost desires. They interweave entertaining accounts of their successes and failures, as well as those of other companies to suggest specific ways to establish an atmosphere conducive to innovative breakthroughs–why having "enough" time to work on a project can be a disadvantage, and why having a small staff in a cramped space is often the best way to come up with big ideas.

    Full of colorful anecdotes and inspiring accounts of campaigns that have catapulted revenues and increased market shares, Bang! shows how to create a marketing campaign that rises above the banal barrage of commercials to create a genuine marketing explosion.

    Read An Excerpt

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    Product Details

    Category: Marketing

    Paperback | $14.95
    Published by Currency
    Jan 18, 2005 | 256 Pages | 5-1/2 x 8-1/4 | ISBN 9780385508179

    Category: Marketing

    Ebook | $7.99
    Published by Currency
    Dec 18, 2007 | 256 Pages | ISBN 9780307423511

    Category: Marketing | Audiobooks

    Audiobook Download | $14.96
    Published by Random House Audio
    Oct 21, 2003 | 425 Minutes | ISBN 9780739305027
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    Praise

    Acclaim for Bang!

    "This top-notch book… is as much about creating an atmosphere that fosteres creativity as it is about memorable marketing."
    — Fast Company

    "Bright, breezy, but deadly serious guide to creating a buzz—and a bang."
    — Miami Herald

    “Linda Kaplan Thaler and Robin Koval ‘get it’ from every angle. This book is full of extraordinary insight on effective message delivery.”
    — Gordon Bethune, Chairman and CEO, Continental Airlines

    "The AFLAC duck campaign that Linda and Robin’s agency created …dramatically increased our brand awareness. Today nine out of ten people recognize the AFLAC name."
    — Daniel P. Amos, Chairman and CEO, AFLAC Incorporated

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