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Mindless Eating

Why We Eat More Than We Think

Why We Eat More Than We Think

Why We Eat More Than We Think

Why We Eat More Than We Think

By Brian Wansink, PhD

By Brian Wansink, PhD

By Brian Wansink, PhD

By Brian Wansink, PhD

By Brian Wansink, PhD
Read by Marc Cashman

By Brian Wansink, PhD
Read by Marc Cashman

By Brian Wansink, PhD
Read by Brian Wansink, PhD

By Brian Wansink, PhD
Read by Brian Wansink, PhD

Best Seller
Paperback $17.00

Aug 28, 2007 | ISBN 9780553384482

Ebook $9.99

Dec 19, 2006 | ISBN 9780553904031

Audiobook Download $20.00

Oct 17, 2006 | 383 Minutes

Audiobook Download $15.00

Oct 17, 2006 | 330 Minutes

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    Mindless Eating by Brian Wansink, PhD
    Paperback
    Aug 28, 2007 | ISBN 9780553384482
    See All Formats (3) +

    Paperback
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    • Paperback $17.00

      Aug 28, 2007 | ISBN 9780553384482

    Ebook
    +

    • Ebook $9.99

      Dec 19, 2006 | ISBN 9780553904031

    Audio (2)
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    Buy the Audiobook Download:

    About Mindless Eating

    This book will literally change the way you think about your next meal.

    Food psychologist Brian Wansink revolutionizes our awareness of how much, what, and why we’re eating—often without realizing it. His findings will astound you.
     
    • Can the size of your plate really influence your appetite?
    • Why do you eat more when you dine with friends?
    • What “hidden persuaders” are used by restaurants and supermarkets to get us to overeat?
    • How does music or the color of the room influence how much—and how fast—we eat?
    • How can we “mindlessly” lose—instead of gain—up to twenty pounds in the coming year?
     
    Starting today, you can make more mindful, enjoyable, and healthy choices at the dinner table, in the supermarket, at the office—wherever you satisfy your appetite.

    About Mindless Eating

    This book will literally change the way you think about your next meal.

    Food psychologist Brian Wansink revolutionizes our awareness of how much, what, and why we’re eating—often without realizing it. His findings will astound you.
     
    • Can the size of your plate really influence your appetite?
    • Why do you eat more when you dine with friends?
    • What “hidden persuaders” are used by restaurants and supermarkets to get us to overeat?
    • How does music or the color of the room influence how much—and how fast—we eat?
    • How can we “mindlessly” lose—instead of gain—up to twenty pounds in the coming year?
     
    Starting today, you can make more mindful, enjoyable, and healthy choices at the dinner table, in the supermarket, at the office—wherever you satisfy your appetite.

    About Mindless Eating

    In this illuminating and groundbreaking new book, food psychologist Brian Wansink shows why you may not realize how much you’re eating, what you’re eating–or why you’re even eating at all.

    • Does food with a brand name really taste better?
    • Do you hate brussels sprouts because your mother did?
    • Does the size of your plate determine how hungry you feel?
    • How much would you eat if your soup bowl secretly refilled itself?
    • What does your favorite comfort food really say about you?
    • Why do you overeat so much at healthy restaurants?

    Brian Wansink is a Stanford Ph.D. and the director of the Cornell University Food and Brand Lab. He’s spent a lifetime studying what we don’t notice: the hidden cues that determine how much and why people eat. Using ingenious, fun, and sometimes downright fiendishly clever experiments like the “bottomless soup bowl,” Wansink takes us on a fascinating tour of the secret dynamics behind our dietary habits. How does packaging influence how much we eat? Which movies make us eat faster? How does music or the color of the room influence how much we eat? How can we recognize the “hidden persuaders” used by restaurants and supermarkets to get us to mindlessly eat? What are the real reasons most diets are doomed to fail? And how can we use the “mindless margin” to lose–instead of gain–ten to twenty pounds in the coming year?

    Mindless Eating will change the way you look at food, and it will give you the facts you need to easily make smarter, healthier, more mindful and enjoyable choices at the dinner table, in the supermarket, in restaurants, at the office–even at a vending machine–wherever you decide to satisfy your appetite.

    About Mindless Eating

    In this illuminating and groundbreaking new book, food psychologist Brian Wansink shows why you may not realize how much you’re eating, what you’re eating–or why you’re even eating at all.

    • Does food with a brand name really taste better?
    • Do you hate brussels sprouts because your mother did?
    • Does the size of your plate determine how hungry
    you feel?
    • How much would you eat if your soup bowl secretly
    refilled itself?
    • What does your favorite comfort food really say
    about you?
    • Why do you overeat so much at healthy restaurants?

    Brian Wansink is a Stanford Ph.D. and the director of the Cornell University Food and Brand Lab. He’s spent a lifetime studying what we don’t notice: the hidden clues that determine how much and why people eat. Using ingenious, fun, and sometimes downright fiendishly clever experiments like the “bottomless soup bowl,” Wansink takes us on a fascinating tour of the secret dynamics behind our dietary habits. How does packaging influence how much we eat? Which movies make us eat faster? How does music or the color of the room influence how much we eat? How can we recognize the “hidden persuaders” used by restaurants and supermarkets to get us to mindlessly eat? What are the real reasons most diets are doomed to fail? And how can we use the “mindless margin” to lose–instead of gain–ten to twenty pounds in the coming year?

    Mindless Eating will change the way you look at food, and it will give you the facts you need to easily make smarter, healthier, more mindful and enjoyable choices at the dinner table, in the supermarket, in restaurants, at the office–even at a vending machine–wherever you decide to satisfy your appetite.

    Read An Excerpt

    Read An Excerpt

    Read An Excerpt

    Read An Excerpt

    About Brian Wansink, PhD

    Brian Wansink, PhD, is an Iowa native who earned his doctorate at Stanford University. He is the John S. Dyson Professor of Marketing and a professor of nutritional science at Cornell University, where he is also the director of the… More about Brian Wansink, PhD

    About Brian Wansink, PhD

    Brian Wansink, PhD, is an Iowa native who earned his doctorate at Stanford University. He is the John S. Dyson Professor of Marketing and a professor of nutritional science at Cornell University, where he is also the director of the… More about Brian Wansink, PhD

    About Brian Wansink, PhD

    Brian Wansink, PhD, is an Iowa native who earned his doctorate at Stanford University. He is the John S. Dyson Professor of Marketing and a professor of nutritional science at Cornell University, where he is also the director of the… More about Brian Wansink, PhD

    About Brian Wansink, PhD

    Brian Wansink, PhD, is an Iowa native who earned his doctorate at Stanford University. He is the John S. Dyson Professor of Marketing and a professor of nutritional science at Cornell University, where he is also the director of the… More about Brian Wansink, PhD

    Product Details

    Category: Diet & Nutrition | Cooking | Health & Reference

    Paperback | $17.00
    Published by Bantam
    Aug 28, 2007 | 304 Pages | 5-1/2 x 8-1/4 | ISBN 9780553384482

    Category: Diet & Nutrition | Cooking | Health & Reference

    Ebook | $9.99
    Published by Bantam
    Dec 19, 2006 | 288 Pages | ISBN 9780553904031

    Category: Diet & Nutrition | Cooking | Health & Reference | Audiobooks

    Audiobook Download | $20.00
    Published by Random House Audio
    Oct 17, 2006 | 383 Minutes | ISBN 9781415936115

    Category: Diet & Nutrition | Cooking | Health & Reference | Audiobooks

    Audiobook Download | $15.00
    Published by Random House Audio
    Oct 17, 2006 | 330 Minutes | ISBN 9780739340387

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    Praise

    “[Mindless Eating] does more than just chastise those of us guilty of stuffing our faces. It also examines the effectiveness of such popular diets as South Beach or Atkins, and offers useful tips to consciously eat nutritiously.”—Boston Herald

    "Entertaining… Isn’t so much a diet book as a how-to on better facilitating the interaction between the feed-me messages of our stomachs and the controls in our heads."—Publishers Weekly

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