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The Entertainment Economy by Michael Wolf

The Entertainment Economy

Best Seller
The Entertainment Economy by Michael Wolf
Paperback $19.00
Apr 01, 2003 | ISBN 9781400051861

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  • Apr 01, 2003 | ISBN 9781400051861

    Also available from:

  • Feb 17, 2010 | ISBN 9780307555960

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Product Details

Praise

“Since I always read the end of a book first, I loved the conclusion of THE ENTERTAINMENT ECONOMY…. Imagination, Michael Wolf contends, is the most valuable asset of all. As proof, he takes you on a pop culture tour, uncovering the lessons of Michael Jordan, Madonna, Viagra, e-commerce and sports utility vehicles, and finally, the mystery of how you get to create the next cultural phenomenon. I laughed, I cried, I took notes.”
        –Judy McGrath, President of MTV

“As advisor to many of the world’s top media moguls, Michael Wolf has th eultimate insider’s view of how entertainment is changing every aspect of our lives. In his engrossing book, THE ENTERTAINMENT ECONOMY, he offers insights on the new and traditional media and the decision-makers who will change our economy and culture.”
        –Bob Pittman, President and Chief Operating Officer of America Online

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