Sweepingly ambitious…Rosenberg’s case studies are as different as they are fascinating…the ideas in Join the Club are exciting, and they immediately make one consider professional and personal obstacles in one’s own life that might be amenable to a “join the club” solution. It is an empowering idea.
Tina Rosenberg has cracked a code that reveals how people change for the better. She has found the common humanity in human communities across the earth. Join the Club will open your mind to the ways in which we can heal our world.
—Tim Weiner, author of Legacy of Ashes
Pulitzer Prize-winning journalist Tina Rosenberg spots a brewing social phenomenon: the power of groups to motivate positive changes. Using stories to illustrate this premise in action, Rosenberg describes how positive peer pressure reduced teen smoking in the U.S., improved the health and prosperity of Indian villages, helped minority students earn the highest grades, and hastened the fall of Slobodan Milosevic.—The Daily Beast, 2011''s Most Anticipated Books