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Feb 26, 2013
| ISBN 9781591845928
Jul 20, 2006
| ISBN 9781440627095
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Feb 26, 2013 | ISBN 9781591845928
Jul 20, 2006 | ISBN 9781440627095
Indispensable summaries of the best marketing books of our time
Now Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that include one all-new, previously unpublished summary. Here is just about everything you ever wanted to know about marketing. The Marketing Gurus distills thousands of pages of powerful insights into less than three hundred, making it an ideal resource for busy professionals and students.
Who are the gurus? They include:
The collective wisdom contained in The Marketing Guru can help any marketer on his or her journey to becoming a marketing guru.
Chris Murray is the editor of Soundview Executive Book Summaries, a subscription service that summarizes the best, most influential business… More about Chris Murray
Soundview Executive Book Summaries provide eight-page summaries of business books, as well as interviews and webinars, with the goal of… More about Soundview Executive Book Summaries Eds.
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