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The Marketing Gurus

Lessons from the Best Marketing Books of All Time

Lessons from the Best Marketing Books of All Time

By Chris Murray and Soundview Executive Book Summaries Eds.

By Chris Murray and Soundview Executive Book Summaries Eds.

By Chris Murray and Soundview Executive Book Summaries Eds.

By Chris Murray and Soundview Executive Book Summaries Eds.

Best Seller

Category: Marketing

Category: Marketing

Paperback $24.00

Feb 26, 2013 | ISBN 9781591845928

Ebook $4.99

Jul 20, 2006 | ISBN 9781440627095

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    The Marketing Gurus by Chris Murray and Soundview Executive Book Summaries Eds.
    Paperback $24.00
    Feb 26, 2013 | ISBN 9781591845928

    Buy from Other Retailers:

    See All Formats (1) +
    • $24.00

      Feb 26, 2013 | ISBN 9781591845928

      Buy from Other Retailers:

    • Jul 20, 2006 | ISBN 9781440627095

      Buy from Other Retailers:

    Buy the Ebook:

    About The Marketing Gurus

    Indispensable summaries of the best marketing books of our time

     

     

    Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Focused, insightful, and practical, Soundview’s summaries have been acclaimed as the definitive selection service for the sophisticated business book reader.

     

    Now Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that include one all-new, previously unpublished summary. Here is just about everything you ever wanted to know about marketing. The Marketing Gurus distills thousands of pages of powerful insights into less than three hundred, making it an ideal resource for busy professionals and students.

     

    Who are the gurus? They include:



       • Guy Kawasaki on How to Drive Your Competition Crazy
       • Geoffrey Moore on marketing high technology, in Crossing the Chasm.
       • Jack Trout on how companies can help their products stand above the crowd, in Differentiate or Die.
       • Regis McKenna on the changing role of the customer, in the classic Relationship Marketing.
       • Philip Kotler on the concept of Lateral Marketing, which helps companies avoid the trap of market fragmentation.
       • Seth Godin on how to create a Purple Cow that will take off through word of mouth.
       • Lisa Johnson and Andrea Learned on marketing to women in Don’t Think Pink.

     

    The collective wisdom contained in The Marketing Guru can help any marketer on his or her journey to becoming a marketing guru.

     

    www.summary.com

    About The Marketing Gurus

    Indispensable summaries of the best marketing books of our time

     

     

    Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Focused, insightful, and practical, Soundview’s summaries have been acclaimed as the definitive selection service for the sophisticated business book reader.

     

    Now Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that include one all-new, previously unpublished summary. Here is just about everything you ever wanted to know about marketing. The Marketing Gurus distills thousands of pages of powerful insights into less than three hundred, making it an ideal resource for busy professionals and students.

     

    Who are the gurus? They include:



       • Guy Kawasaki on How to Drive Your Competition Crazy
       • Geoffrey Moore on marketing high technology, in Crossing the Chasm.
       • Jack Trout on how companies can help their products stand above the crowd, in Differentiate or Die.
       • Regis McKenna on the changing role of the customer, in the classic Relationship Marketing.
       • Philip Kotler on the concept of Lateral Marketing, which helps companies avoid the trap of market fragmentation.
       • Seth Godin on how to create a Purple Cow that will take off through word of mouth.
       • Lisa Johnson and Andrea Learned on marketing to women in Don’t Think Pink.

     

    The collective wisdom contained in The Marketing Guru can help any marketer on his or her journey to becoming a marketing guru.

     

    www.summary.com

    About Chris Murray

    Chris Murray is the editor of Soundview Executive Book Summaries, a subscription service that summarizes the best, most influential business… More about Chris Murray

    About Soundview Executive Book Summaries Eds.

    Soundview Executive Book Summaries provide eight-page summaries of business books, as well as interviews and webinars, with the goal of… More about Soundview Executive Book Summaries Eds.

    About Chris Murray

    Chris Murray is the editor of Soundview Executive Book Summaries, a subscription service that summarizes the best, most influential business… More about Chris Murray

    About Soundview Executive Book Summaries Eds.

    Soundview Executive Book Summaries provide eight-page summaries of business books, as well as interviews and webinars, with the goal of… More about Soundview Executive Book Summaries Eds.

    Product Details

    Category: Marketing

    Paperback | $24.00
    Published by Portfolio
    Feb 26, 2013 | 304 Pages | 6 x 9 | ISBN 9781591845928

    Category: Marketing

    Ebook | $4.99
    Published by Portfolio
    Jul 20, 2006 | 320 Pages | ISBN 9781440627095

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