Books
Kids
Popular
Authors & Events
Recommendations
Audio
Dec 26, 2008 | ISBN 9781440655166 Buy
Buy from Other Retailers:
Dec 26, 2008 | ISBN 9781440655166
An accessible and insightful PR guide from a top adviser to the rich and powerfulMedia attention can boost careers, generate millions of dollars, and make dreams come true. It can also destroy reputations and derail carefully laid business plans. All publicity is not good publicity.No one knows this better than Howard Bragman. For more than thirty years he has helped prominent people—movie stars, business leaders, philanthropists— get their messages out, in good times and bad.His book won’t make anyone famous overnight, but it will help readers understand the changing world of today’s PR. If your public’s perception doesn’t match reality—if you are a better person, offer a better product, or stand for a better cause than anyone realizes— you need help. Bragman shows how to:
Howard Bragman has been a communicator, educator, entrepreneur, writer and lecturer for more than two decades. Bragman founded a strategic media and public relations agency, Fifteen Minutes, in 2005. Fifteen Minutes represents a broad yet focused client base in a… More about Howard Bragman
Visit other sites in the Penguin Random House Network
Stay in Touch
By clicking Sign Up, I acknowledge that I have read and agree to Penguin Random House's Privacy Policy and Terms of Use.
Start earning points for buying books! Just for joining you’ll get personalized recommendations on your dashboard daily and features only for members.
