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Dec 26, 2008 | ISBN 9781440655166 Buy
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Dec 26, 2008 | ISBN 9781440655166
An accessible and insightful PR guide from a top adviser to the rich and powerfulMedia attention can boost careers, generate millions of dollars, and make dreams come true. It can also destroy reputations and derail carefully laid business plans. All publicity is not good publicity.No one knows this better than Howard Bragman. For more than thirty years he has helped prominent people—movie stars, business leaders, philanthropists— get their messages out, in good times and bad.His book won’t make anyone famous overnight, but it will help readers understand the changing world of today’s PR. If your public’s perception doesn’t match reality—if you are a better person, offer a better product, or stand for a better cause than anyone realizes— you need help. Bragman shows how to:
Howard Bragman has been a communicator, educator, entrepreneur, writer and lecturer for more than two decades. Bragman founded a strategic media and public relations agency, Fifteen Minutes, in 2005. Fifteen Minutes represents a broad yet focused client base in a… More about Howard Bragman
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