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Start with Why 15th Anniversary Edition

How Great Leaders Inspire Everyone to Take Action

How Great Leaders Inspire Everyone to Take Action

How Great Leaders Inspire Everyone to Take Action

How Great Leaders Inspire Everyone to Take Action

How Great Leaders Inspire Everyone to Take Action

By Simon Sinek

By Simon Sinek

By Simon Sinek

By Simon Sinek

By Simon Sinek

By Simon Sinek

By Simon Sinek

By Simon Sinek

By Simon Sinek
Read by Simon Sinek

By Simon Sinek
Read by Simon Sinek

Best Seller

Category: Leadership

Category: Leadership

Category: Leadership

Category: Leadership

Category: Leadership | Audiobooks

Paperback $19.00

Dec 27, 2011 | ISBN 9781591846444

Hardcover $35.00

May 13, 2025 | ISBN 9798217045631

Hardcover $31.00

Oct 29, 2009 | ISBN 9781591842804

Ebook $12.99

Oct 29, 2009 | ISBN 9781101149034

Audiobook Download $22.50

Sep 05, 2017 | 438 Minutes

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    Start with Why 15th Anniversary Edition by Simon Sinek
    Paperback $19.00
    Dec 27, 2011 | ISBN 9781591846444

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    • $19.00

      Dec 27, 2011 | ISBN 9781591846444

      Buy from Other Retailers:

    • $35.00

      May 13, 2025 | ISBN 9798217045631

      Preorder from:

    • $31.00

      Oct 29, 2009 | ISBN 9781591842804

      Buy from Other Retailers:

    • Oct 29, 2009 | ISBN 9781101149034

      Buy from Other Retailers:

    • Sep 05, 2017 | ISBN 9780525595700

      438 Minutes

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    Buy the Audiobook Download:

    About Start with Why 15th Anniversary Edition

    The inspirational bestseller that ignited a movement and asked us to find our WHY

    Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
     
    START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?
     
    People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won’t truly buy into a product, service, movement, or idea until they understand the WHY behind it. 
     
    START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it’s the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

    About Start with Why 15th Anniversary Edition

    The inspiring, life-changing bestseller updated for its 15th anniversary with a new foreword by the author

    In 2009, Simon Sinek ignited a movement to help people find a greater sense of purpose at work and added a new word to the lexicon of business: WHY. People and companies now regularly talk about their WHY. Sinek’s videos have been seen by over a billion people around the world, including more than 65 million who’ve watched his TED Talk based on Start With Why.

    Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

    Start With Why shows that the leaders who’ve had the greatest influence in the world all think, act, and communicate the same way— and it’s the opposite of what everyone else does. 

    People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common but they inspired people, not with WHAT they did…but with WHY they did it.  

    Sinek provides a new, easy to understand, framework that inspires people to build organizations and lead movements in a more powerful and effective way. And it all starts with WHY. 

    With a new foreword touching on the importance of holding onto our WHY in a distracted age, new examples, and original stories updated, this 15th anniversary edition celebrates a simple but transformative idea that has changed the way we think about leadership and legacy.

    About Start with Why 15th Anniversary Edition

    The inspirational bestseller that ignited a movement and asked us to find our WHY

    Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
     
    START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?
     
    People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won’t truly buy into a product, service, movement, or idea until they understand the WHY behind it. 
     
    START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it’s the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

    About Start with Why 15th Anniversary Edition

    The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER

    In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who have watched his TED Talk based on Start With Why — the third most popular TED video of all time.

    Sinek opens by asking some fundamental questions: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

    Start With Why shows that the leaders who’ve had the greatest influence in the world–think Martin Luther King Jr., Steve Jobs, and the Wright Brothers–all think, act, and communicate the same way — and it’s the opposite of what everyone else does. Sinek calls this powerful idea ‘The Golden Circle,’ and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

    About Start with Why 15th Anniversary Edition

    The inspirational bestseller that ignited a movement and asked us to find our WHY

    Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
     
    START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?
     
    People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won’t truly buy into a product, service, movement, or idea until they understand the WHY behind it. 
     
    START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it’s the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

    Read An Excerpt

    Read An Excerpt

    Read An Excerpt

    Read An Excerpt

    Listen to a sample from Start with Why 15th Anniversary Edition

    Also by Simon Sinek

    The Infinite Game
    Find Your Why
    Leaders Eat Last
    Together Is Better
    See all books by Simon Sinek

    Also by Simon Sinek

    The Infinite Game
    Find Your Why
    Leaders Eat Last
    Together Is Better
    See all books by Simon Sinek

    Also by Simon Sinek

    The Infinite Game
    Find Your Why
    Leaders Eat Last
    Together Is Better
    See all books by Simon Sinek

    Also by Simon Sinek

    The Infinite Game
    Find Your Why
    Leaders Eat Last
    Together Is Better
    See all books by Simon Sinek

    Also by Simon Sinek

    The Infinite Game
    Find Your Why
    Leaders Eat Last
    Together Is Better
    See all books by Simon Sinek

    About Simon Sinek

    Simon Sinek is an optimist and the bestselling author of Start With Why, Leaders Eat Last, Together Is Better, and Find Your Why. He is working to build a world in which the vast majority of us will wake up… More about Simon Sinek

    About Simon Sinek

    Simon Sinek is an optimist and the bestselling author of Start With Why, Leaders Eat Last, Together Is Better, and Find Your Why. He is working to build a world in which the vast majority of us will wake up… More about Simon Sinek

    About Simon Sinek

    Simon Sinek is an optimist and the bestselling author of Start With Why, Leaders Eat Last, Together Is Better, and Find Your Why. He is working to build a world in which the vast majority of us will wake up… More about Simon Sinek

    About Simon Sinek

    Simon Sinek is an optimist and the bestselling author of Start With Why, Leaders Eat Last, Together Is Better, and Find Your Why. He is working to build a world in which the vast majority of us will wake up… More about Simon Sinek

    About Simon Sinek

    Simon Sinek is an optimist and the bestselling author of Start With Why, Leaders Eat Last, Together Is Better, and Find Your Why. He is working to build a world in which the vast majority of us will wake up… More about Simon Sinek

    Product Details

    Category: Leadership

    Paperback | $19.00
    Published by Portfolio
    Dec 27, 2011 | 256 Pages | 5-5/16 x 8 | ISBN 9781591846444

    Category: Leadership

    Hardcover | $35.00
    Published by Portfolio
    May 13, 2025 | 272 Pages | 5-1/4 x 8-1/4 | ISBN 9798217045631

    Category: Leadership

    Hardcover | $31.00
    Published by Portfolio
    Oct 29, 2009 | 256 Pages | 5-1/4 x 8-1/4 | ISBN 9781591842804

    Category: Leadership

    Ebook | $12.99
    Published by Portfolio
    Oct 29, 2009 | 256 Pages | ISBN 9781101149034

    Category: Leadership | Audiobooks

    Audiobook Download | $22.50
    Published by Penguin Audio
    Sep 05, 2017 | 438 Minutes | ISBN 9780525595700

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    Praise

    “Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead.”
    —William Ury, coauthor of Getting to Yes

    “Start with Why fanned the flames inside me. This book can lead you to levels of excellence you never considered attainable.”
    —General Chuck Horner, Air Boss, Desert Storm

    “Each story will force you to see things from an entirely different perspective. A perspective that is nothing short of the truth.”
    —Mokhtar Lamani, former Ambassador, Special Envoy to Iraq

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