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The Wide Lens

Best Seller
The Wide Lens by Ron Adner
Jun 25, 2013 | 304 Pages
See All Formats (1) +
  • Paperback $18.00

    Jun 25, 2013 | 304 Pages

  • Ebook $14.99

    Mar 01, 2012 | 288 Pages

Product Details


“Ron Adner is a breakthrough thinker. He zooms out to see more clearly how—and why—some innovations take hold, and others do not.”

—Jim Collins, author of Good to Great


“Essential reading for innovators.”

Kirkus Reviews

“A clear analysis of numerous scenarios, both failures and successes, with a depth rarely found in pragmatically-tinged books. Anyone involved in moving a product from conception to adoption will not want to let this book pass them by.”

Publishers Weekly

“This is a path-breaking perspective on innovation. Adner’s tools guide you to ask the right questions to protect you from making mistakes that condemn so many innovations to failure.”

—Clayton M. Christensen, Kim B. Clark Professor, Harvard Business School; author of The Innovator’s Dilemma

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