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Insanely Simple by Ken Segall

Insanely Simple

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Insanely Simple by Ken Segall
Apr 30, 2013 | ISBN 9781591846215
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  • Paperback $16.00

    Apr 30, 2013 | ISBN 9781591846215

  • Ebook $12.99

    Apr 26, 2012 | ISBN 9781101572047

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“A blueprint for running a company the Steve Jobs way . . . should be required reading for anyone interested in management and marketing.”

The Times (London)

“Gets inside Apple’s branding and marketing to explain its directness and power.”

Financial Times

“Required reading.”

The Observer

“Ken Segall has literally captured lightning in a bottle. Insanely Simple reveals the secret of Steve Jobs’s success with such clarity, even we non-geniuses can make use of it. Ken shows us how to cut through the cobwebs of fuzzy thinking, bureaucracy and mediocrity, and clearly see what’s most essential—and therefore most important.”

—Steve Hayden, legendary Apple creative director, author of the “1984” Super Bowl commercial

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