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Insanely Simple by Ken Segall
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Insanely Simple

The Obsession That Drives Apple's Success

The Obsession That Drives Apple's Success

The Obsession that Drives Apple's Success

By Ken Segall

By Ken Segall

By Ken Segall

By Ken Segall

By Ken Segall
Read by Ken Segall

By Ken Segall
Read by Ken Segall

Best Seller
Paperback $17.00

Apr 30, 2013 | ISBN 9781591846215

Ebook $13.99

Apr 26, 2012 | ISBN 9781101572047

Audiobook Download $17.50

May 01, 2012 | 426 Minutes

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    Insanely Simple by Ken Segall
    Paperback $17.00
    Apr 30, 2013 | ISBN 9781591846215

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    • Paperback $17.00

      Apr 30, 2013 | ISBN 9781591846215

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      Apr 26, 2012 | ISBN 9781101572047

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    About Insanely Simple

    Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. It’s what helped Apple recover from near death in 1997 to become the most valuable company on earth in 2012.

     

     

    As ad agency creative director, Ken Segall played a key role in Apple’s resurrection, helping to create such critical marketing campaigns as “Think Different” and naming the iMac.

     

    This book makes you a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You’ll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process.

     

    Segall brings Apple’s quest for Simplicity to life using fascinating (and previously untold) stories from behind the scenes. Through his insight and wit, you’ll discover how companies that leverage this power can stand out from competitors—and individuals who master it can become critical assets to their organizations.

    About Insanely Simple

    To Steve Jobs, Simplicity was a religion. It was also a weapon.

    Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It’s what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011.

    Thanks to Steve Jobs’s uncompromising ways, you can see Simplicity in everything Apple does: the way it’s structured, the way it innovates, and the way it speaks to its customers.

    It’s by crushing the forces of Complexity that the company remains on its stellar trajectory.

    As ad agency creative director, Ken Segall played a key role in Apple’s resurrection, helping to create such critical marketing campaigns as Think different. By naming the iMac, he also laid the foundation for naming waves of i-products to come.

    Segall has a unique perspective, given his years of experience creating campaigns for other iconic tech companies, including IBM, Intel, and Dell. It was the stark contrast of Apple’s ways that made Segall appreciate the power of Simplicity—and inspired him to help others benefit from it.

    In Insanely Simple, you’ll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You’ll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process. You’ll also learn, for example, how to:

    • Think Minimal: Distilling choices to a minimum brings clarity to a company and its customers—as Jobs proved when he replaced over twenty product models with a lineup of four.
    • Think Small: Swearing allegiance to the concept of “small groups of smart people” raises both morale and productivity.
    • Think Motion: Keeping project teams in constant motion focuses creative thinking on well-defined goals and minimizes distractions.
    • Think Iconic: Using a simple, powerful image to symbolize the benefit of a product or idea creates a deeper impression in the minds of customers.
    • Think War: Giving yourself an unfair advantage—using every weapon at your disposal—is the best way to ensure that your ideas survive unscathed.

    Segall brings Apple’s quest for Simplicity to life using fascinating (and previously untold) stories from behind the scenes. Through his insight and wit, you’ll discover how companies that leverage this power can stand out from competitors—and individuals who master it can become critical assets to their organizations.

    About Insanely Simple

    To Steve Jobs, Simplicity was a religion. It was also a weapon.

    Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It’s what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011.

    Thanks to Steve Jobs’s uncompromising ways, you can see Simplicity in everything Apple does: the way it’s structured, the way it innovates, and the way it speaks to its customers.

    It’s by crushing the forces of Complexity that the company remains on its stellar trajectory.

    As ad agency creative director, Ken Segall played a key role in Apple’s resurrection, helping to create such critical marketing campaigns as Think different. By naming the iMac, he also laid the foundation for naming waves of i-products to come.

    Segall has a unique perspective, given his years of experience creating campaigns for other iconic tech companies, including IBM, Intel, and Dell. It was the stark contrast of Apple’s ways that made Segall appreciate the power of Simplicity—and inspired him to help others benefit from it.

    Listen to a sample from Insanely Simple

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    See all books by Ken Segall

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    About Ken Segall

    KEN SEGALL worked closely with Steve Jobs as ad agency creative director for NeXT and apple. He was a member of the team that created apple’s legendary “Think Different” campaign, and he’s responsible for that little “i” that’s a part… More about Ken Segall

    About Ken Segall

    KEN SEGALL worked closely with Steve Jobs as ad agency creative director for NeXT and apple. He was a member of the team that created apple’s legendary “Think Different” campaign, and he’s responsible for that little “i” that’s a part… More about Ken Segall

    About Ken Segall

    KEN SEGALL worked closely with Steve Jobs as ad agency creative director for NeXT and apple. He was a member of the team that created apple’s legendary “Think Different” campaign, and he’s responsible for that little “i” that’s a part… More about Ken Segall

    Product Details

    Category: Marketing | Leadership

    Paperback | $17.00
    Published by Portfolio
    Apr 30, 2013 | 256 Pages | 5-1/2 x 8-7/16 | ISBN 9781591846215

    Category: Marketing | Leadership

    Ebook | $13.99
    Published by Portfolio
    Apr 26, 2012 | 256 Pages | ISBN 9781101572047

    Category: Marketing | Leadership | Audiobooks

    Audiobook Download | $17.50
    Published by Random House Audio
    May 01, 2012 | 426 Minutes | ISBN 9780449806821

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    Praise

    “A blueprint for running a company the Steve Jobs way . . . should be required reading for anyone interested in management and marketing.”

    —The Times (London)

    “Gets inside Apple’s branding and marketing to explain its directness and power.”

    —Financial Times

    “Required reading.”

    —The Observer

    “Ken Segall has literally captured lightning in a bottle. Insanely Simple reveals the secret of Steve Jobs’s success with such clarity, even we non-geniuses can make use of it. Ken shows us how to cut through the cobwebs of fuzzy thinking, bureaucracy and mediocrity, and clearly see what’s most essential—and therefore most important.”

    —Steve Hayden, legendary Apple creative director, author of the “1984” Super Bowl commercial

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