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Ken Segall

Photo of Ken Segall

Photo: © Doug Schneider Photography

About the Author

KEN SEGALL worked closely with Steve Jobs as ad agency creative director for NeXT and apple. He was a member of the team that created apple’s legendary “Think Different” campaign, and he’s responsible for that little “i” that’s a part of apple’s most popular products. Segall has also served as agency creative director for IBM, Intel, Dell, and BMW.

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Books by Ken Segall


Author Ken Segall on the worldwide phenomenon of simplification

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