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Coercion by Douglas Rushkoff

Coercion

Why We Listen to What “They” Say

By Douglas Rushkoff

By Douglas Rushkoff

Best Seller

Category: Psychology

Paperback $16.00

Oct 01, 2000 | 304 Pages

Coercion by Douglas Rushkoff
Paperback
Oct 01, 2000 | 304 Pages

Paperback
–

  • Paperback $16.00

    Oct 01, 2000 | 304 Pages

Buy the Paperback:

About Coercion

Noted media pundit and author of Playing the Future Douglas Rushkoff gives a devastating critique of the influence techniques behind our culture of rampant consumerism. With a skilled analysis of how experts in the fields of marketing, advertising, retail atmospherics, and hand-selling attempt to take away our ability to make rational decisions, Rushkoff delivers a bracing account of media ecology today, consumerism in America, and why we buy what we buy, helping us recognize when we’re being treated like consumers instead of human beings.

Also by Douglas Rushkoff

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Life Inc
Media Virus!
See all books by Douglas Rushkoff

About Douglas Rushkoff

Douglas Rushkoff is a widely known media critic and documentarian. He has written ten books, and his documentaries include Frontline’s award-winning “The Merchants of Cool” and “The Persuaders.” He teaches media studies at the New School, hosts The Media Squat… More about Douglas Rushkoff

Product Details

Category: Psychology

Paperback | $16.00
Published by Riverhead Books
Oct 01, 2000 | 304 Pages | 5-1/8 x 8 | ISBN 9781573228299

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Table Of Contents

Introduction: They Say
Chapter One: Hand-to-Hand
Chapter Two: Atmospherics
Chapter Three: Spectacle
Chapter Four: Public Relations
Chapter Five: Advertising
Chapter Six: Pyramids
Chapter Seven: Virtual Marketing
Postscript: Buyer’s Remorse

Bibliography
Notes
Index

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