The Science of Celebrity . . . or Is Gwyneth Paltrow Wrong About Everything?

“[Caulfield] thinks with an academic’s rigor and precision and knows the health maintenance territory inside out.” —The New York Times

“Caulfield’s cure for the mess we’re in is this lucid and well-researched compendium of the best-available science about diet, fitness, genetics, pharmaceuticals and alternative medicine. . . . A compelling and timely argument for science and a reminder that science is an iterative process, breakthroughs are rare, and there are no magical cures for everything.” —The National Post

“An intelligent mix of research and pop culture, Caulfield’s analysis of celebrity trends gets to the heart of America’s obsession with the fame monster.” —Kirkus Reviews

“You’d think that with the steady march of science, we’d see the twilight of the quacks. On the contrary. We are awash in snake oil. Now Tim Caulfield provides an important and entertaining antidote to all this bunkum. Put down the deer antler spray and pick up this book.” —A. J. Jacobs, author of The Year of Living Biblically

 “Caulfield’s thoughtful, amusing and engaging study of our celebrity-obsessed culture provides insight into why celebrity authority often trumps medical fact when it comes to our health.  If you want to improve your health or that of others you would do well to read this book!” —Arthur Caplan, author of Smart Mice, Not So Smart People

“Health and science expert [Timothy Caulfield] debunks the most powerful and persuasive messages being spread by celebrities when it comes to our health and well-being: what works, what doesn’t, what is worth our time and money, and what isn’t. A fun and informative read.” —CBC Books

“An exhaustively researched, hilarious take on how celebrity culture influences everyday life, from ill-fated attempts to make it big on reality TV to celebrity-endorsed diets and beauty regimens.” —Maclean’s