"We’ve all read the dire warnings about global warming. Now, here’s a great book about the opportunities for ingenuity and entrepreneurship. Brian Dumaine describes the visionaries who are at the forefront of green technology and how they are not only going to save the planet but create an economic boom in the process. His case studies include inspiring entrepreneurs, mavericks, and imaginative academics all allied in a noble cause."
—Walter Isaacson, CEO of the Aspen Institute and author of Einstein:His Life and Universe
“Brian Dumaine has given us a superb and informative tour of the emerging new energy economy.”
—R. James Woolsey, VantagePoint, venture partner and former CIA director
“Through engaging anecdotes from forward-thinking businesspeople in energy, furniture design, transportation, and more, Dumaine shows that from here on out, it will pay to think green.”
“May well be the best survey of private investment and innovation in creating a cleaner, more efficient twenty-first-century economy.”
—Ben Jervey, National Resources Defense Council